Category Marketing

How to Calculate Roas (Return on Ad Spend) For Ecommerce.

As an ecommerce marketer, there are many metrics that you should be tracking. Your ROAS is one of them.  With 77% of marketers stating that they’re going to increase their advertising spend in the next 12 months, it’s safe to say competitors will only become more fierce. Tracking the right metrics and making the proper […]