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How to Calculate Roas (Return on Ad Spend) For Ecommerce.
As an ecommerce marketer, there are many metrics that you should be tracking. Your ROAS is one of them. With 77% of marketers stating that they’re going to increase their advertising spend in the next 12 months, it’s safe to say competitors will only become more fierce. Tracking the right metrics and making the proper […]
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How this cosmetics brand has grown: story of Jadelyn
Jakub is an entrepreneur based in Poland who owns 3 eCommerces, among others Jadelyn. He is an experienced performance marketer with deep understanding of media buying, digital analytics and attribution models. What is the future of your brand – do you plan to scale it even more? We want to scale our brand across EU markets – mostly in […]
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Revenue-based Financing
Revenue-based financing as a new form of financing the growth of ecommerce Revenue-based financing, thanks to its simplicity and flexible repayment model, can be an ideal source of money for the development of online stores. The reality is brutal – those who cannot keep up with changes in ecommerce have no chance of surviving. Read about what to do to […]
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